Every business is unique but with the change of seasons, comes considerations that need to be made. From our experience working with small businesses and being a small business ourselves, we know it can be helpful to take stock of seasonal trends. Does your business tend to pick up or slow down during the summer months? What changes need to be made to reflect those fluctuations?

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We wish everyone a Merry Christmas, Happy Holidays and Happy New Years! This is always such a joyous of the year and this year in particular we are finding that spending time with family and friends is extra special.

Many were separated from loved ones last year because of the pandemic and that just makes this time together that much more to be cherished. 

Our offices will be closed Thursday, December 23rd and Friday, December 24th for Christmas and Friday, December 31st for New Years. 

We would like to wish everyone a Happy Thanksgiving! This year, in particular, we are very thankful for all of our clients, many of them small business owners, who are continuing to work hard every day in these tough times. We wish you all a safe and happy Thanksgiving! 

We will be closed on Thursday, November 25th and Friday, November 26th to spend time with our families. 

Lineberry Marketing was proud to be a corporate sponsor for the 2021 Triangle Buddy Walk, a fundraising walk benefitting the North Carolina Down Syndrome Alliance. The youngest daughter of Jeff and Lizzy Lineberry, Hanna, has Down syndrome and the organization has been a tremendous source of support for their family. Team Lineberry was able to raise $20,500 for the walk, and the event itself raised $225,000.

The NCDSA provides valuable services to individuals and families, starting at the time of diagnosis. The group advocates at the state level for disabilities rights and provides education for new parents and support at crucial moments throughout life. They also provide programming for individuals with Down syndrome to help them be the best version of themselves.

Jeff has started serving the organization on the Executive Committee and Board; they are working on efforts that will help to establish the NCDSA as a leading Down syndrome organization in the United States. He is excited to be a part of an organization that will make a huge difference in the lives of these amazing individuals.

The Lineberry family would like to thank all the clients, family and friends who donated to the walk! Please know the money you contributed is greatly appreciated.

Thank you so much!

We are so grateful to live in one of the freest countries on Earth thanks to the sacrifice of so many; past, present and future. We are proud to be an American small business employing our fellow Americans to help our clients businesses thrive. In observance of Independence Day, our offices will be closed on July 5th so our team can have time to celebrate with their families. Wishing you all a safe and happy 4th!

Lineberry Marketing Consultants, LLC is proud to sponsor the 4th Annual Mardi Gras Party benefiting the North Carolina Down Syndrome Alliance (NCDSA). Though the event will be virtual this year, it will be no less special! Choose from three New Orleans-style menu options including one with a personal chef and butler service accommodating 10 guests! The event also includes a silent auction, items already open for bidding, and the ability to purchase a Golden Ticket for a one in 100 chance of winning an all-inclusive trip to the Caribean! Read on to learn more about this dazzling event for a worthy cause!
https://e.givesmart.com/events/jYy/

As the weather warms up and the days get longer, many people follow an instinctive urge to dust off the cobwebs and deep clean the interior and exterior of their business. What is often forgotten is that spring is also a great time to spruce up the digital side of your business as well. We compiled a list of helpful tips for tidying up your digital files and online presence. Continue reading →

Google’s Local Service Ads are shaking up search engine results pages (SERP) and disrupting the paid Google Ads market. Read on to learn about Local Service Ads, how they differ from traditional Google Ads, and if they are available in your industry.

What are Local Service Ads?

Local Service Ads appear at the top of search engine results pages for keywords relevant to the industries they are currently serving. For example, since Local Service Ads are currently available for defense attorneys in the Raleigh area, searching “DWI attorney near me” produced three images of lawyers with the name of their firm, their ranking, and the number of years in business. If you hover over the images, you see the hours and phone number listed.

These results are engaging because they include an image, reviews, and star rating, and they immediately connect users with the information they are looking for. Additionally, if you were to click on any of these listings, you would be brought to a page with more information and a direct call to action (phone or messaging depending on your settings and which device you are searching from). 

These ads also often include a “Google Guaranteed” or “Google Screened” badge which enhances your potential clients’ ability to trust you before they have even interacted with your company.

How Do Local Service Ads Differ from Traditional Google Ads?

The ad text of Local Service Ads (LSA’s) cannot be customized as it can with Google Ads. In addition, there is no way to specify keywords that trigger your ad to show like with Google Ads. Instead, your LSA’s will show for all searches relevant to your industry and the services you provide.

Another difference between Local Service Ads and Google Ads is the way you are charged. With Google Ads, you are charged every time someone clicks on your ad so you are paying for a potential lead. With LSA’s, you are charged every time someone calls or messages you so you are paying for an actual lead. As you can imagine, a click in Local Service Ads is typically more expensive than a click in Google Ads, however, the cost per acquisition is typically lower for Local Service Ads and Google gives you the ability to dispute the charge if the lead was not in your service area or not in reference to services you provide.

How Can You Tell if LSA’s are Available in Your Industry?

The quickest way to tell if LSA’s are available in your industry is to go to google.com and type in any keyword phrases relevant to your industry. For example, if you are a defense attorney, type in “DWI attorney near me” or “defense attorney near me”. LSA’s are not triggered by every single keyword, so if you don’t see any, try a few other keyword phrases first.

The failproof way that takes a little longer is to go to Google’s Local Service Ads “Eligibility” page: https://ads.google.com/localservices/signup/eligibility and enter your state, zip code, and job category. If you do not see a category relevant to your industry, do not lose hope. This is a new feature Google is offering and it is expanding and changing every day. If you would like to run Google Local Service Ads and you do not see your “job category” listed, continue checking back once per week so you can be one of the first to run LSA’s in your industry!

If you are looking for a lower cost per acquisition, you very well may want to consider shifting or expanding your advertising budget to include Local Service Ads. As with most paid ads, it is important that you work with a marketing professional to prevent unnecessary wasteful spending. At Lineberry Marketing Consultants, we are proud to offer Local Service Ads set up and management services a la carte. If you are interested in learning more, contact us today for a free consultation; our ultimate goal is to bring you more leads and we are standing by ready to help!

For more information, visit Google’s Local Service Ads page.